Mercedes-Benz Fashion Week Swim 2010 Celebrates the Largest Event Ever

Mercedes-Benz Fashion Week Swim 2010, produced by IMG Fashion, made its biggest splash ever as it concluded its 5th and largest showing of Resort and Swimwear Runway shows at Miami Beach’s Raleigh Hotel. Press, buyers and celebrities from around the globe previewed, photographed, reviewed and applauded the 2010 Collections.

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Lindsay Lohan is the Face of Fornarina

Lindsay Lohan is the face of Fornarina. I’ve never worn anything by Fornarina before, but I do love Lindsay’s hairstyle here, the red lips, and red nail polish. I don’t mind the first outfit. I’m not sure, however, if it’s a short dress, oversized shirt, or shorts. If it’s shorts then I like it:) And these red heels are funky!

Images via: www.hollywoodtuna.com

Mercedes-Benz Teams Up With Essie

ESSIE Creates Limited Edition Nail Polish for Mercedes-Benz Fashion Week SWIM.


Mercedes-Benz Fashion Week SWIM


Mercedes-Benz Fashion Week SWIM

To celebrate Mercedes-Benz Fashion Week SWIM and its’ newly launched range of E-class vehicles the luxury car company teamed up with Essie to create a limited edition nail color. The latest custom shade Mars Red was inspired by the 2010 E-Coupe vehicle on display at the Mercedes-Benz Fashion Week SWIM tents. Unfortunately, this buzz worthy color will be available only to those attending the weeks’ soirées but not to fret to get this same look try Essie nail color “Forever Young.”

Tara Reid at the SHAY TODD 2010 Collection Presented by NIVEA

Here is a sneak peek to the SHAY TODD 2010 Collection Presented by NIVEA during Miami Fashion Week Swim 2010!


Shay Todd & Tara Reid

Women across the country are getting to look and feel their bikini-best thanks to the NIVEA “Good-bye Cellulite, Hello Bikini Challenge,” the four-week, holistic program combining fitness, nutrition, style and NIVEA’s Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite partnered with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV’s “It’s On with Alexa Chung” to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV!!


Shay Todd & all the models

Maybelline New York and IMG Announce Sponsorship of Mercedes-Benz Fashion Week NYC

Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, today announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.

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Meet the PROJECT RUNWAY Season 6 Designers

Style Interviews is excited to share with you the Meet The Designers clip from the NEW season of PROJECT RUNWAY! Don’t forget it all kicks off on Thursday, August 20th at 10PM ET/PT only on Lifetime!


Meet The Designers clip from the NEW season of PROJECT RUNWAY
is featured in www.misslush.com

Lifetime Digital, the ultimate digital source for women’s entertainment, escape and play, has launched the Project Runway show site on myLifetime.com in conjunction with the official announcement of the 16 designers who will be featured during the program’s sixth season.

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UES & Svedka on the Bowery with Blue&Cream

Blue&Cream’s mid-summer trunkshow on the Bowery for UES brought out a mix of who’s who in NY nightlife drinking Svedka mixologist Alex Ott’s Summer Melon concoctions. For those underage NYC prep kids, Jessie Leavitt, PC, and Aaron Reid (son of LA Reid)- Mister Softee and the nice old Delicio Coco Helado man was on hand to serve ice cream and icey fruit treats.Eleanor Lembo started the event looking svelte in a black jumpsuit only 3 weeks after giving birth to prodigal son, Allistair. Allistair got his first taste of Blue&Cream — and he is so cute.


NYC prep kids:Jessie Leavitt (center)

Socialites Alexandra Richards and Laura Katzenberg posed under the picture of Patti Hansen (Alex+Theo’s mom) which is hanging from Patrick Mcmullan’s Big Picture photo exhibition. Later Alexandra met Nick Cohen at the dj booth to spin a set.

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Elykssor Campaign Image Leak & Sneak Peek Video

Style Interviews got their hands on one image from the 9 page campaign story for the Elykssor, a clothing brand coming with men’s and women’s collections. Reynolds & Associates produced the Elykssor Campaign and also created their website. Elykssor Campaign’s Art Director was Robert Reynolds.

Style Interviews contact at Reynolds & Associates leaked the story out to StyleInterviews.com first!


Photo credit: by photographer Peter Bissell

Elykssor Campaign’s theme was based on Robert Reynold’s original idea and concept interpreting Elykssor’s theory of Elykssor being a lifestyle. Their slogan is: Prolong Life. Reynolds also produced the campaign which is aimed to reach a wide demographic of men & women from the ages 18-35. For this shoot he wanted to express the lifestyle of Elykssor can be worn on any occasion. As you see in this image (above) a couple out for dinner or a night on the town wearing Elykssor.

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