Sheiki Jeans which was established in 2006, is a premium clothing line for the sexy, slender woman with curves. Sheila Marie is the designer of Sheiki Jeans. Sheila was fed up with designer jeans that failed to properly fit her slender, curvy figure, so she decided to create her own. I think I saw Kendra Wilkinson from the Girls Next Door in one of the Sheiki magazine ads.
Since bursting on the scene Sheiki Jeans has established a cult following among Hollywood elite, including fashionistas such as: Kate Bosworth, Slama Hayek, Ashanti, Kim Kardashian, Lauren Conrad, and Tyra Banks.
On my visit to LA for Fashion Week in October 2008 I happened to see the Sheiki Jeans fashion show which opened by Vida Guerra.
Here some more photos I took at the Sheiki Jeans fashion show during LA Fashion Week in October 2008: