Minnie Rose

Lisa Shaller-Goldberg is the brainchild behind the Minnie Rose fashion brand. In this interview Lisa talks to Marta Walsh about her fascination with fashion which began as a child, her inspirations, the celebrities who love wearing Minnie Rose, and future plans.

When did your fascination with fashion design begin?
As far back as 7 yrs old my fascination with fashion began. My mother would dress me head to toe in Pucci dresses with matching hat and gloves and purse, shopping on Worth Ave. while visiting my grandparents in Palm Beach! I started minnie rose in 2005 named after my 2 grandmothers!

Can you tell us how it all began: the Minnie Rose fashion line?
I describe the collection as, a mature, elegant, casual lifestyle collection.

“I love designing what I believe in and what I know my customer wants to wear next. “

What does the name Minnie Rose stand for?
The name stands for classic beauty, comfort, security and love. Things that remind of those times!

Where do you draw the inspiration for the styles and colors of your designs?
Inspiration can come from anywhere.

What should we expect to see at Minnie Rose in the upcoming season?
Fall was definitely inspired by the current economic. Situation, with the launch of Miss Minnie Rose teen collection we are doing gold Lurex sweaters with giant $ sign and the words save it on the back, with of course matching hat and gloves!!!

Who are some of your favorite designers of all time?
My favorite designers: Emilio Pucci of course! Moschino for whimsical fun and Donna Karan for the fit and true understanding of a woman’s body.

Which celebrities are rumored to wear Minnie Rose?
Celebrities are Christie Brinkley, Kim Catrell, Faith Hill, Britney Spears, Miley Cyrus , Cameron Diaz.

How do you go about designing for Minnie Rose?
I love designing what I believe in and what I know my customer wants to wear next.

How would you describe your own style?
At 45 my personal style is now casual sophistication!

What’s next for Minnie Rose?
What we see in the future Minnie Rose, Miss Minnie, Mr. by Minnie Rose, my puppy by Minnie Rose and eventually perfume and cosmetics

It was a pleasure to interview Lisa you can find out more about her fashion line Minnie Rose at the official website: http://www.minnierose.com/

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