Pamela Anderson is the Face of Vivienne Westwood

Pamela Anderson has reportedly signed a six-figure deal to become the new face of Vivienne Westwood.

Never one to shy away from controversial gestures, Dame Vivienne is said to have met the pneumatic former Baywatch star at a party last year and fallen for her “quirkiness”, signing her up immediately as the face – and body – of her spring/summer 2009 campaign.

Anderson caused quite the stir during London Fashion Week in September when she attended the Vivienne Westwood Red Label show with a bizarrely masked man.

“Vivienne and a team of stylists and photographers jetted to Los Angeles last week to shoot Pammie,” a source close to the action tells the Mail On Sunday.

Westwood herself, however, is remaining rather more tight-lipped about the whole affair.

“I can’t speak about it yet. But anything I would say would be completely positive,” the designer adds.


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