PH8 is bebe’s newly launched retail concept set to replace BEBESPORT stores throughout the US and Canada on November 5th, 2009.

PH8 (pronounced ‘fate’) is an active-inspired sportswear collection that extends way beyond the gym. The look is effortless sexy, modern & hip and is designed for the busy on-the-go woman as she weaves her way through her varying lifestyle activities. PH8 works anywhere – at the gym, after the gym, jaunts to the farmer’s market, a quick lunch with friends, an afternoon coffee with the ‘girls’. It’s also the perfect way to dress when traveling.


Images above are from the Winter/Holiday 2009 lookbook styled by Emily Current and Merrit Elliott of Current Elliott fame.

The PH8 collection includes clothing, accessories, bags, shoes and jewelry and is competitively priced from $19 to $139.

PH8 President Tara Poseley has described PH8 as a total lifestyle concept that differentiates itself from being just another casual apparel store. ‘The collection speaks to a total lifestyle and is targeted toward a woman who doesn’t want to look like she is trying too hard to be sexy …but she has an effortless attraction about her that exudes confidence and a sense of playfulness’.

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