Vera Wang, recognized as the authority on bridal elegance, announces the launch of an additional component on its branded website, verawang.com. The Vera Wang Maids Collection will now be available for purchase through her interactive e-commerce site. This is the exclusive e-tail outlet for the line. Brides and bridesmaids alike can now shop directly on the site for Vera Wang’s bridesmaid merchandise.
The Maids e-tailing element has been added to further enhance the World of Vera Wang. By adding the Maids Collection to the site, bridesmaids across the country can shop the collection together.
Verawang.com sets the standard in quality and service, offering viewers an intimate guide through the wedding process, and will now offer the full range of the Fall 2009 Maids Collection for purchase. With over 25 styles in all sizes and colors available, and retail prices ranging from $250 to $360, the Vera Wang Maids Collection is also suitable for other special occasions.
“Even the most understated ceremony involves a certain respect for ritual and pageantry. No one plays a more significant role than the bride’s attendants. From the maid of honor to the bridesmaids, they provide a prelude to the much anticipated coming of the bride,” says Vera Wang. “Incorporating the signature Maids Collection builds upon my very special, bride-centric and lifestyle-centric Web site,” she adds.
Beyond Vera Wang Maids, one can also purchase tabletop, giftware, fragrance, shoes, mattresses, lingerie, and stationery. Vera Wang Fine Linens, a new collection of luxury blankets, bedding and pillows, is also available exclusively through the website. Verawang.com editorial content reflects the sentiments revealed in the book titled Vera Wang On Weddings, written by Vera Wang, and gives voice to her perspective on weddings, style and luxury.
About Vera Wang: Vera Wang Group designs, markets and distributes collections of women’s ready-to-wear, lavender label, bridal and maids apparel as well as Vera Wang Fine Linens under the Vera Wang name. Vera Wang Licensing LLC, the licensing division of the company, has selectively granted licenses for the manufacture and distribution of fragrance and beauty-related products (Coty Prestige, Inc.), eyewear (Couteur Designs, a division of the Kenmark Group), china, crystal, silver and gifts (Wedgwood), Vera Wang suite (Halekulani Hotel), fine papers (William Arthur), mattresses (Serta Mattress Company), and Lavender Label shoes (Brown Shoe). In addition, Vera Wang on Weddings was published by Harper Collins in 2001. In 2007, the company partnered with Kohl’s to launch Simply Vera Wang. In 2008, verawangonweddings.com launched as the premier wedding resource and ecommerce destination.