H&M and Nathalie Rykiel hosted an exclusive preview of the Sonia Rykiel pour H&M Knitwear Collection, on Thursday, February 4 at Bobo 181 West 10th Street New York.
Chanel Iman made her DJ debut at the prelude to New York Fashion Week, welcoming industry insiders and celebrities to celebrate the launch. Bold faced names in attendance included Gossip Girl star Leighton Meester, actress Michelle Williams, Gossip Girl actresses Kelly Rutherford and Chanel Farrell, socialite Kelly Killoren Bensimon, writer and model Amanda Hearst, model Dree Hemingway, Ugly Betty star Mark Indelicato, models Hannah Holman and Siri Tollerod, and stylist Philip Bloch.
The exclusive Sonia Rykiel pour H&M knitwear collection follows the great success of Rykiel’s recent lingerie collection for H&M, with the second part of the collaboration focusing on the knitwear pieces that have propelled Sonia Rykiel to legendary status. The Sonia Rykiel pour H&M knitwear collection will bring Rykiel’s signature knit pieces to 200 stores worldwide, (20 stores in the U.S.), on February 20th and marks the first H&M designer series to create looks for both women and girls.