adidas Collaborates With London Graffiti-Artist Pochoir

The latest from adidas: Short-films created by graffiti-artist, Pochoir in celebration of his collaboration with the brand. 


The recently launched “City Artist” Five-Two-3 pack from adidas Originals, consists of the five most iconic adidas originals’ footwear models designed by five artists from the most influential cities around the globe: New York, London, Paris, Milan and Tokyo. Cutting edge artists, Pochoir, MADSAKI, Dalek, Fakso and KRSN each designed one of these five iconic sneakers giving a radical twist to the ever-classic styles.


To celebrate the launch, graffiti-artist Pochoir channels his London street art to design a Superstar Shelltoe, the sneaker that he has loyally sported for years, as well as a customized chair for the adidas Originals store in London. The below films capture Pochoir’s creative experience as he discusses his design process and gives an overview of the four other styles designed by his collaborating peers.

Watch: Pochoir redesigning the chair for the adidas Originals Store in London

Watch: Pochoir Five-Two-3 Interview