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How would you describe the Habitual denim line?
Founded in 2001, Habitual has established itself as one of the top leaders in the premium denim market. It is best known for its impeccable fit, intricate wash processes and innovative design – one that is both forward and fresh. Habitual is often referred to as a designer collection that just happens to be made from denim. The Maltese cross design on the back
How does the name Habitual represent the line’s spirit?
The name Habitual represents the line’s spirit because wearing Habitual Jeans is very Habit forming. You cannot just own one pair!
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"Vintage Washes and More Relaxed fits. The Boyfriend Jean is really popular right now. It is a trend you do not want to miss!"
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What is the inspiration behind the Habitual denim collections?
Habitual draws inspiration from New York and Los Angeles combining a bicoastal sensibility to the brand. All production is done in the USA.
With so many denim brand on the market how does Habitual stand out?
The Maltese cross design on the back pocket makes our product stand out. It traces back to ancient Greece. It was the symbol used by Warrior Monks in Malta, Celtic Knights and today’s firefighters represent courage, honor, truth and bravery. The quality in production and staying true to our core styles each season keeps us strong and in the forefront of shoppers minds when they think of designer denim.
Who do you see wearing Habitual?
Habitual’s clean silhouettes and hand-distressed designs capture a true red carpet look with fabulous denim twist that is fitting for anyone with a sense of self and personal style.
What are some of the most popular Habitual jeans?
Standard Glory and Skinny Glory
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Can you tell us more about the Habitual denim collection for this season, and for the upcoming season?
The current season has a variety of washes including some sorbet colors and lots of white for year-around wear.
What does it take to stay as one of the top leaders in the premium denim market?
Keep your most successful styles in rotation every season. People like to purchase styles that fit their body well over and over. We have a great product and we continue to put it out there each season. Consistency is key.
Where can we shop for Habitual?
Barney’s New York, Neiman Marcus CUSP, Bloomingdales, Nordstrom, Scoop, Ron Herman, American
Rag and Kitson along with over 500 of the most distinguished retailers around the globe.
Which celebrities seem to be fans of Habitual jeans?
Heidi Klum, Jessica Alba, Reese Witherspoon, Ann Hathaway, Katie Holmes, Cameron Diaz, Halle Berry, Sienna Miller, Ashton Kutcher, Patrick Dempsey, and Josh Duhamel.
What are some of the big trends in the denim market today?
Vintage Washes and More Relaxed fits. The Boyfriend Jean is really popular right now. It is a trend you do not want to miss!
What’s next for Habitual?
For Spring 09 we have expanded our women’s collection to include A-line dresses, high waisted pencil skirts, sailor shorts and jean styles with zippers and snaps.
Something new Habitual launched this October is our “Pink Ribbon” skinny jean (image attached) in support of the National Breast Cancer Foundation. 15% of all sales of this style will go back to the Foundation when purchased at www.tobi.com. This “giving back” promotion will continue every season.
To find out more about Habitual’s hottest styles visit their offical website www.habitual.com
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