PH8 is bebe’s newly launched retail concept set to replace BEBESPORT stores throughout the US and Canada on November 5th, 2009.
PH8 (pronounced ‘fate’) is an active-inspired sportswear collection that extends way beyond the gym. The look is effortless sexy, modern & hip and is designed for the busy on-the-go woman as she weaves her way through her varying lifestyle activities. PH8 works anywhere – at the gym, after the gym, jaunts to the farmer’s market, a quick lunch with friends, an afternoon coffee with the ‘girls’. It’s also the perfect way to dress when traveling.
Images above are from the Winter/Holiday 2009 lookbook styled by Emily Current and Merrit Elliott of Current Elliott fame.