CHOO 24:7

The Jimmy Choo shoe was one of my favorite characters on the hit TV series “Sex and The City“. It’s also synonymous to classic and quality shoes. This is why I’m excited about the new CHOO 24:7 which is a special collection that Jimmy Choo has just launched for Spring Summer 2010.

Choo 24:7 by Jimmy Choo

CHOO 24:7-GLENYS. Kid, black.

CHOO 24:7 is the ‘perfect shoe wardrobe’ with updated versions of Tamara Mellon’s favourite styles in a variety of colours, materials and heel heights. Taking the Jimmy Choo woman from day to evening, 7 days a week, this is the definitive assortment of iconic Jimmy Choo shapes: The ‘Icons’, the ‘Perfect Platforms’, the ‘Perfect Pointy-toe Pump’, the ‘Perfect Round-toe Pump’, the ‘Perfect Flat’, the ‘Perfect Wedge’ and the ‘Perfect Evening’. These classic Choo styles remain iconic since their original conception, and have been the shoe choice of celebrities and sophisticated women alike, time and time again.

You can now browse the collection and watch the exclusive 24:7 film presented by Tamara Mellon on jimmychoo.com.

Here’s a sneak peek to the rest of the new CHOO 24:7 shoe collection by Jimmy Choo:

Choo 24:7 by Jimmy Choo
CLUE. Patent, black.

Choo 24:7 by Jimmy Choo
FINLAY. Glitter fabric, gold.

Choo 24:7 by Jimmy Choo
LACE. Glitter fabric, champagne.

Choo 24:7 by Jimmy Choo

LANCE. Mirror leather, bronze.

Choo 24:7 by Jimmy Choo
LEWIS. Leopard print patent, natural.

Choo 24:7 by Jimmy Choo
PRIVATE. Patent, nude.

Choo 24:7 by Jimmy Choo
QUIET. Patent, red.

Choo 24:7 by Jimmy Choo
LOCKETT. Patent black.