Susan Handley – style interviews

Beijo Pinky Promise Breast Cancer Awareness give back bag: Special-Edition Beijo Bag to Aid Breast Cancer Group.

A bag that woman won’t want to wait to own will be sold to aid women who can’t wait for a cure.

Beijo Bags, which have been sold exclusively through home parties and retail stores, will for the first time offer a purse directly to consumers via its Web site, with proceeds from the bag being donated to the support group Breast Cancer Network of Strength.

“Everyone knows someone whose life has been affected by cancer,” said Susan Hadley, founder and sole designer of Beijo. “I want to help support the awareness of breast cancer and early detection, and I believe this bag will help.”

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Susan Handley started Beijo as a struggling single mom. Three years later her bags are sold by the tens of thousands at home parties and stores nationwide. Many of the women who host Beijo parties are in the process of gaining their first measure of financial independence.

The bags are made from “vegetarian friendly” material (no leather) – durable polyvinyl, to which combinations of special materials for Beijo’s signature pearlescent finish is added. The bags can be recycled when send back to the manufacturer.

Photo Credit: Web Burrell

“I’ve loved handbags ever since I was a little girl. I’d sneak into my mother’s closet to play dress-up and stack my arms with every bag I could reach. But I never thought my passion for purses would provide a paycheck, until four years ago. That’s when my “practical career”-selling advertising in newspapers and on the radio-made me certifiably unhappy. Babysitters. Stress. Zero savings. As a single mom with a 6-year-old, I needed a major life change, but I didn’t have time to figure out what it was. So I quit-cold turkey.

Beijo “Prim & Proper” bag in pearl from the New Classic Collection,$105.

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