Beijo Pinky Promise Breast Cancer Awareness give back bag: Special-Edition Beijo Bag to Aid Breast Cancer Group.
A bag that woman won’t want to wait to own will be sold to aid women who can’t wait for a cure.
Beijo Bags, which have been sold exclusively through home parties and retail stores, will for the first time offer a purse directly to consumers via its Web site, with proceeds from the bag being donated to the support group Breast Cancer Network of Strength.
“Everyone knows someone whose life has been affected by cancer,” said Susan Hadley, founder and sole designer of Beijo. “I want to help support the awareness of breast cancer and early detection, and I believe this bag will help.”
The dramatic special-edition polyvinyl bag features a red body with a handle in the shape of the signature pink ribbon. Like all Beijo bags, it is made from “vegetarian friendly” material (no leather) with combinations of special materials added for a signature pearlescent finish. All of the bags can be sent back to the manufacturer for recycling.
Carrying a suggested retail price of $95, the bag for breast cancer will be sold via the Web site, www.beijobags.com , as well as Beijo’s traditional method, home parties hosted by its independent sales representatives.
The company has committed to donating at least $25,000 to Breast Cancer Network of Strength, which aims “to ensure, through information, empowerment and peer support, that no one faces breast cancer alone.”
“My inspiration behind this is my mother is a breast cancer survivor,” said Hadley. “I believe the support system she had during her treatments were a big part in keeping her positive and informed.”