Fashionable Istanbul by Avea

With the first Fashionable Istanbul by Avea, that has been organised by the partnership of Baykam & RBM from Turkey and IMG, the creator of “Fashion Week” events, Istanbul successfully managed to be one of the world’s fashion capitals.

Fashionable Istanbul

Having had 5 fashion giants and entered into the world fashion calendar with a superb show, Fashionable Istanbul by Avea was at the heart of the fashion world during 3 days. In the event taking place between 23 and 25 October 2009 there was an amazing excitement as amongst other prestigious fashion weeks such as London, Milan, Paris, Berlin…

Fashionable Istanbul by Avea which welcomed important guests from the fashion and business world attracted attention of the fashion world by the participation of the international press.

Fashionable Istanbul : now the countdown begins…June 2010.

Maybelline New York and IMG Announce Sponsorship of Mercedes-Benz Fashion Week NYC

Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, today announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.

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