Vera Wang introduces youthful charm and romance through hand-painted tulles and silks. This week’s featured wedding dress, Didi, showcases innovative design techniques from Vera Wang. Vera offers her insights on the design inspiration behind Didi.
INSPIRATION: The Didi embraces color for its fresh interpretation of modernity and romance in wedding fashion. In particular, Didi’s unique design is showcased in citrus, a core color of this collection’s palette. This color – and this wedding dress – can be described as nothing less than vivacious.
Didi illustrates an important technique in the use of color: hand-painting. The full skirt is a combination of hand-painted organza and tulle that tumble from the structured, pleated bodice into artful deconstruction. You will see this frothiness throughout the collection, along with a very specific delicate lightness that is created through the layering of fabrics rather than crinolines (stiff petticoats under the skirt).
The pleats on the Didi’s bodice are particularly dramatic at the back of the wedding dress (see image below).
Didi captures artistry, which is another common thread in Vera Wang’s recent collections, along with whimsy and charm. These themes are soft, but not antiquated. The crispness of the design technique and the use of color establish the modernity of these wedding dresses.
Keep in mind, Vera Wang wedding dresses shown in color are also available in traditional white and ivory; contact one of their wedding consultants for more detail or visit www.verawangonweddings.com
Vera Wang, recognized as the authority on bridal elegance, announces the launch of an additional component on its branded website, verawang.com. The Vera Wang Maids Collection will now be available for purchase through her interactive e-commerce site. This is the exclusive e-tail outlet for the line. Brides and bridesmaids alike can now shop directly on the site for Vera Wang’s bridesmaid merchandise.
The Maids e-tailing element has been added to further enhance the World of Vera Wang. By adding the Maids Collection to the site, bridesmaids across the country can shop the collection together.
Verawang.com sets the standard in quality and service, offering viewers an intimate guide through the wedding process, and will now offer the full range of the Fall 2009 Maids Collection for purchase. With over 25 styles in all sizes and colors available, and retail prices ranging from $250 to $360, the Vera Wang Maids Collection is also suitable for other special occasions.
“Even the most understated ceremony involves a certain respect for ritual and pageantry. No one plays a more significant role than the bride’s attendants. From the maid of honor to the bridesmaids, they provide a prelude to the much anticipated coming of the bride,” says Vera Wang. “Incorporating the signature Maids Collection builds upon my very special, bride-centric and lifestyle-centric Web site,” she adds.