Sheri Drobnick is the founder of Credibility by Sheri Drobnick which is a jacket trench and coat line designed for the woman with on designer headset but not a designer budget. In this interview Sheri Drobnick talks about why she insists that everything in her fashion line is on the “WOW” or else it isn’t on the line, her favorite fashion designers, her own eclectic style, and plans for growing her business while getting more balance in life.
When did your fascination with fashion design begin?
I guess i would have to say my fascination. In design began when i was working summers at casual corner in springfield, mass. As the top salesperson. As well as the fashion coordinator for most of the customers, I realized i had an affinity for clothing , merchandising and ultimately design.
How would you describe the Credibility by Sheri Drobnick fashion line?
Credibility by Sheri Drobnick is a jacket trench and coat line
designed for the woman with on on designer headset but not a designer budget. All of my fabrics are from Europe and i am designing for the woman 30 on up who is sophisticated but always has any edge. The clothes will always be on trend without being trendy. They can be worn by any executive and then go to a reception feeling perfectly chic. Or on the other hand they can be worn by ladies who do volunteer work, lunch or just want to look fabulous going out to dinner or the movies. We are really known for our fabrication and detailing. I want everything to be on on “WOW” or else it isn’t on the line.
How do you go about deciding what garment to design?
In a previous life I was a textile stylist. I would buy art work from the major capitals in Europe and then color these
designs in other colors. At the same time i was exposed to the most beautiful fabrics especially in France and Italy. So when I see fabrics they sing to me. I was always ahead of what the masses wanted so because my lead time for fabric and production is so long the designs just work. In addition I am always shopping stores around the world and have a gut level for the next step.
Where do you draw the inspiration for the style and color of your designs?
The inspiration for design and color comes from the most
sophisticated colorways I any choose from as well as what bodies seem to be the NEXT STEP IN WEARABLE FASHION as well as influences from European magazines and travel.
“We are really known for our
fabrication and detailing. I want everything to be on on “WOW” or else it
isn’t on the line.”
Who do you see wearing Credibility by Sheri Drobnick fashions?
Credibility can be any woman that has the confidence to be recognized as on on lady with style.
What would be one of your most memorable garments you’ve ever designed?
One of my most memorable designs is a high low asymetrical coat we shipped in a sophisticated neutral for spring and we will be shipping it in august in black this fall and also in. A lightweight beautiful Italian fabric with a shot of metallic. This coat was memorable because i had to try it on for everyone to appreciate the architectural lines, bu once on everyone wrote
it and it was our first style to reorder this past spring. Also wwd editor wanted the spring style for herself. The style is chic yet sophisticated with any edge….my absolute favorite combination.
Can you tell us more about the Credibility by Sheri Drobnick collection for this season, and for the upcoing season?
Fall 2008 was all about affordable luxe with any emphasis on outrageously beautiful fabrications and details with trenches and coats being among the best
For spring 2009 we are introducing. A new category that for on on lack of a better term I’ll call wispy toppers. My largest volume is coming from the southern belt from LA to Florida and Atlanta. These weightless fabrics provide that third layer that finished the outfit with a wow. In addition there are beautiful new finishes to fabrics that scream Modern!!!!!!
Who are some of your favorite designers of all time?
Tough question…. I guess Valentino, Alexander McQueen, YSL and Dries Van Noten.
Where can we shop for Credibility by Sheri Drobnick fashions?
I am currently selling over 400 specialty stores around the country from Stanley ‘Orshk in Dallas to Barbara Katz in Boca to Tally Ho in NC and Elan at the lodge at Pebble Beach and Mark Shale in Chicago and Harari in Beverly Hills and Santa Monica and Glenn clothing company in Bel Air.
What do you love most about being a fashion designer?
Making women excited about my clothing and working with fabric in europe.
How would you describe your own style?
My own style is very eclectic and I also have fun with clothes. One day I dress totally sophisticated without any edge and the next day I might take on a vintage slim skirt and modernize it with a jacket of mine and killer shoes and handbag. I have become the Emelda Marcos of handbags in the past few years. I have always loved wide leg hepburn looking trousers with short jackets or a feminine top. Jeans are also a staple for me yet I love to also dress up!
What’s next for Sheri Drobnick?
Growing my business and trying to get more balance in my life.
It was a pleasure to interview Sheri you can check out more of her amazing designs and the Credibilty line at: www.credibilitybysd.com