The Brazilian writer donates his quotes for a unique new solidarity project.
Under the name MANGO & Paulo Coelho, the Spanish fashion brand and the famous Brazilian writer launch the 2nd collection of women’s t-shirts illustrated with six quotes donated by the famous author. This mini-collection will go on sale in many MANGO stores worldwide today, October 8th, 2009.
T-shirts will be sold for $29.90, with a portion of the proceeds benefiting Coelho’s charity organization: The Paulo Coelho Institute. Each piece features an inspiring message based on human values and is presented in packaging that emulates the spine of a book.
The Paulo Coelho Institute is a non-profit organization funded exclusively by the author’s copyright, which donates its resources to the most underprivileged demographic in Brazilian society, children and the elderly.
Paulo Coelho is considered one of the world’s most influential authors. With over 100 million books sold in 160 countries, he is the most translated living author of our time.
The MANGO & Paulo Coelho project is a major initiative for MANGO. Since it was founded, the company has dedicated much of its efforts to solidarity actions focused on various causes.
T-Shirt Messages:
When you want something, the whole Universe conspires to help you realize your desire.
Everyone has a treasure that is waiting just for them.
Love is the key to understanding all mysteries.
What is the real “I”? It’s what you are, not what others make of you.
The Good Fight is the one that we fight in the name of our dreams.
We are responsible for everything that happens in this world.